Stay focused on your niche and area.
Regardless if you are a national, regional or local brand; B2B or B2C, or any other type of business, SEO impacts your business.
The only way you might not be interested in SEO is if you do not care about getting and keeping customers.
Getting Customers with SEO
What for and how are you found on the internet? What problems do you solve or what products and services do you provide?
Your customers questions are being answered by somebody, is it you?
Keeping Customers with SEO
Do your customers eyes ever wonder? Do they ever shop around?
Can you realistically expect them to be so loyal, they will never leave? They need to be reassured they made and continue to make the right choice.
When they search, if they do not find you, what are they finding? Is that a risk?
Your Competition’s SEO
Just as you want to rank in search engine’s, so do your competitors. And competition on the internet is getting more fierce as time goes by.
Are you prepared to fight the good fight?